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      04 / Campaign creative & display ads
    

Spring Donation Campaign

Two concepts, one donation season

College · Less to pack. More to give.1200 × 628

General · One stop. Done.1200 × 628

About the project

Two spring donation concepts for Goodwill of Northwest North Carolina, produced as a display and Performance Max ad set. The college version speaks to students clearing out at the end of the year; the general version invites the wider public to drop off donations in one simple stop.

My role

I created the campaign creative and adapted each concept across the full format set: standard display sizes, wide banners, squares, and the tall image-only Performance Max asset. Each concept keeps its own palette, lettering, and photography so the two audiences get a distinct message.

Client: Goodwill of Northwest North Carolina
Role: Campaign creative and display-ad production
Deliverables: Two concepts, six formats each, shown here from the delivered export set

      01The two concepts
      Pick a concept · labelled by size · click to enlarge
    

{{ concept.wide.alt }} — Wide banner1400 × 400 · shown at half size

{{ concept.rect.alt }} — Medium rectangle300 × 250 · native size

{{ concept.half.alt }} — Half page300 × 600 · native size

{{ concept.pmax.alt }} — Performance Max · image only960 × 1200

      02The full export set
      Contact sheets · every delivered size
    

Each concept was exported to fifteen placements, from a 320 × 50 mobile strip to the 1200 × 1200 Performance Max square. The sheets below show the complete set as delivered.